Prof Sharon Collard

Professor Sharon Collard is Research Director at the University of Bristol’s Personal Finance Research Centre.  Her research explores the intersections between vulnerability and personal finance including tracking the financial impact of COVID-19 and the rising cost of living on UK households and a programme of work on gambling harms that has, to date, looked at the role of financial services in reducing gambling-related financial harms; the links between gambling and problem debt; and the family dynamics of harmful gambling.  Sharon is also Co-Director of the Bristol Hub for Gambling Harms Research, which aims to build capacity in interdisciplinary gambling harms research.