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Nicky Day

Project Lead

Nicky joined the Pensions Policy Institute in November 2019 as the Project Lead on the Pensions Data Project (which is looking to link the various pension pots which individuals have with different providers, thus generating unprecedented levels of insight for both pension providers and government).

Nicky is a specialist in Market Research with over 25 years of experience working in consumer research and financial services. Prior to joining the PPI, Nicky was Head of Insight & Analytics at The People’s Pension where she was responsible for providing evidence based customer insight.

Prior to joining The People’s Pension Nicky was Insight Lead at The Pensions Regulator where she was responsible for research into automatic enrolment.

Nicky also worked as a Research Director at Ipsos MORI for over 15 years, working with a range of private sector financial services and consumer clients, as well as a number of government departments.

Nicky has a MA in Marketing from the University of West of England and BA in European Economics from Middlesex University and University of Nantes, France.

Recent items by Nicky


The Pensions Policy Institute is a registered charity and accepts donations from organisations and individuals.