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Sharon Collard

Sharon Collard

Sharon Collard’s background is social policy. She has conducted extensive research on consumer financial decision-making, consumer credit use and problem debt, saving behaviour and financial capability. She is Research Director and Professor of Personal Finance at the University of Bristol’s Personal Finance Research Centre. The Centre’s recent work includes a study to update the Poverty Premium faced by low-income households; a programme of work on how lenders and debt collection firms identify and treat consumers in vulnerable circumstances; and work with the Money Advice Service on financial capability in relation to retirement planning.

Sharon is also a member of the Financial Services Consumer Panel, an independent statutory body that represents the interests of consumers in the development of policy for the regulation of financial services.


The Pensions Policy Institute is a registered charity and accepts donations from organisations and individuals.