Consumer engagement: the role of policy through the lifecourse
Consumer engagement: the role of policy through the lifecourse is sponsored by the Association of British Insurers (ABI). This is report is the third and final in a series of reports exploring consumer engagement with pensions and financial products.
This report builds on the first two research reports to segment people by life stage, current level of engagement (and other characteristics). It explores the role that behavioural techniques play alongside other policy levers to help.
The efficacy of behavioural interventions varies between people depending on the time that they are applied, the way that they are framed and the individual characteristics of the target group. However, there are also times during people’s lives in which their circumstances render them less able to respond well to financial interventions. During these times, other policy levers may be the most effective way of ensuring that people have good financial outcomes.
The research as a whole is being sponsored by the Association of British Insurers (ABI), the Institute and Faculty of Actuaries (IFoA), LV=, Pinsent Masons, State Street Global Advisors (SSGA), The Pensions Advisory Service (TPAS), The Pensions Regulator (TPR), The People’s Pension, and the Universities Superannuation Scheme (USS).
To download the report, please click here.
To download the infographic, please click here.
To read a write up of the event, please click here.
Keywords: Consumer engagement, engagement, lifecourse, policy, children, teenagers, adults, older adults, behaviour, behavioural interventions, life stage